Models wearing skimpy orange bikinis get drenched as they parade around London in torrential rain to promote bronzing lotion

A fake tan brand picked the worst day possible to launch its new campaign - sending a group of 11 orange bikini-clad models wandering the streets of London in torrential rain.

The women were forced to huddle underneath brightly coloured umbrellas as they promoted TanOrganic's anti-sun-worshiping initiative.  The stunt, to raise awareness of the risks of melanoma, was part of a photoshoot perhaps organised with the hope of a sunny day in mind - instead, half-a-month's worth of rain was set to fall in just 24 hours.