Facebook users to receive push notifications on Chrome browser for Android

Facebook, working with Google on a new web alert standard, has now joined the list of websites the search company allowed to send their users notifications on the Chrome browser for Android and desktop, including Pinterest, eBay and Vice.

Announcing the integration yesterday at its @Scale conference, the social media firm said users of its mobile site (m.facebook.com) will now be able to choose to receive push notifications on Chrome.

“The mobile web doesn’t just mean native apps, we want to give users all the functionality that they can get in the native app on the mobile website as well.”

“In developing countries, a lot of users access Facebook through the mobile site, not the Facebook app. We want them to keep coming back, and push notifications get them their important messages” – said Nate Schloss, a software engineer at Facebook to TheVerge

Apparently, following the Chrome push notifications integration, Facebook is already seeing an increase in its mobile site visit, as the company’s John Mckay noted to TechCrunch