Facebook FB -3.26%-owned Instagram has grown to more than 400 million users, the company said Tuesday.
Instagram’s newest 100 million users, which it gained in the past nine months, propel the app well ahead of Twitter TWTR -3.85%, at 316 million monthly active users. It also makes the $1 billion Facebook paid for Instagram in 2012 look like a steal.
Instagram is poised to deliver a powerful shot in the arm for Facebook. Research firm eMarketer recently estimated that Instagram’s ad revenue will reach about $1.5 billion in 2016 and $2.8 billion in 2017. This year, eMarketer forecasts Instagram’s global ad revenue will be $600 million.
Instagram said more than 75% of its users now live outside of the U.S. The surge in Instagram’s global user base is well-timed for the app, which is rapidly growing its ad presence worldwide, expanding to more than 30 new countries earlier this month. Instagram also recently significantly bolstered its ad offerings after testing ads on the platform for the first time two years ago. The company’s push into advertising is causing it to compete more and more with Twitter for ad deals as well as eyeballs.
Of Instagram’s 100 million newest members, more than half live in Europe and Asia, and the countries contributing the most new users are Brazil, Japan and Indonesia. More than 80 million photos are shared on the service every day, up from 70 million in June. Former athletes David Beckham and Caitlyn Jenner are a few celebrities to recently join the app.
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