Instagram unveiled a new feature allowing
users to post one-second video "loops" in an effort to keep up with
rivals offering animated images. "Boomerang" is a new video
application "that lets you turn everyday moments into something fun and
unexpected," the Facebook-owned picture-sharing network said in a blog
post.
"Capture a friend jumping off a diving
board, defying physics as she flies back and forth through the air. Transform
an ordinary selfie with your friends into a funny video. Get that exact moment
your friend blows out his birthday candles, then watch them come back to life
again and again." The Instagram feature is shorter than the six-second
video segments on Twitter-owned Vine but aims for a richer experience than
animated images known as gifs.
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