Kaymu, a leading online marketplace in Nigeria has released a white paper on the e-commerce market trends in Nigeria.
The white paper, tagged “E-commerce in Nigeria: Market Trends and Consumer Behavior”, is a result of a detailed research conducted for several months on the purchasing habits of e-commerce consumers in Nigeria.
E-commerce research, which can be useful to track opinions, profiles and customer behavior, encompasses a wide variety of information gathered for e-business planning and prospecting.
In this research, Kaymu obtained useful consumer product information and product perception by administering questionnaires as well as getting personal with focus groups to dig deeper into their preferences and habits.
Many large B2B e-commerce services use research of trends to predict the content, products and services buyers will find most attractive in near future markets. The results of this research largely affects how e-commerce services cater to their market’s technical capabilities, wants, interests and behaviors.
“From research into consumer behavior, it is clear that an increasing number of consumers in Nigeria use the internet to buy products and services. This is closely connected to the internet adoption and usage which continues to rise at an exponential rate. We have studied why some consumers use the Internet. Some, to do shopping, many others prefer to get the information of a product online and use in shopping offline,” Managing Director of Kaymu Nigeria, Sefik Bagdadioglu said in a press release made available to TechLoy.
He added, “Having been in existence for over two years we feel that prospective e-commerce companies can benefit from the local market research Kaymu has provided in order to help them anticipate industry trends and reduce unnecessary expenses.”
Research on e-commerce trends is highly advantageous to existing and new participants in the Nigerian online ecosystem to enable them understand the existing market peculiarities and adopt their platforms to suit the preferences of the end users.
As E-commerce gains grounds in Nigeria, informative trends in the sector as well as interesting consumer behavior and reactions unfold.
Kaymu, founded in 2013 and currently present in Africa and Europe, is an online shopping community where buyers meet sellers and make the best of deals for all kinds of products, whether they are used or new.
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