Facebook said Wednesday it had signed up 350 global media
partners for its “Instant Articles” service as it expanded the program to
Android devices.
The service launched this year
for Apple devices allows users to quickly view news articles which are hosted
on the fast network of the world’s biggest social network.
“We’ve been beta testing Instant
Articles for Android with a small group of people on Facebook for several
weeks, and as we saw on iPhone, the faster, richer reading experience inspires
people on Android to share Instant Articles with their friends more often than
they do with standard web articles,” said Facebook product manager Michael Reckhow.
“More than 350
publications around the world have already joined the Instant Articles program
to date, and more than 100 are already publishing daily—with more joining each
day.” Some of the publications joining the service include the Straits Times of
Singapore; India Times, France’s Le Parisien and Paris Match; Germany’s
Spiegel; Britain’s Guardian, Telegraph and Daily Mail; La Nacion of Argentina
and dozens of US and Canadian news outlets. Facebook says the articles are
loaded for viewing 10 times faster than on standard connections.
Some analysts have expressed concern that
Facebook’s program and similar offerings from Google and others could mean
media organizations lose control of their audiences and content.
The media groups
get full revenues from all ads they sell related to the articles, and split
revenues from ads sold by Facebook
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