Black Friday, the busiest shopping day imported from the US, drew in more than 5.3 million customers – 2.3 million were unique visitors, on Jumia, Africa’s largest online shopping mall.
According to Jumia, 67% of the total traffic were on mobile devices which amounted to total orders of 234,000, making Black Friday 2015 the largest shopping event in Africa.
“This day epitomizes the strength of domestic consumption in all our markets in Africa. It illustrates the African consumer’s strong demand for large assortment of genuine products, low prices and convenience. Jumia focuses on delivering this to its consumer, day in, day out,” CEO of Jumia Nigeria, Nicolas Martin said in a press release.
He added, “Today, our team has showcased its market expertise. Jumia has leveraged mobile to provide the best possible shopping experience for buyers, and to create a bigger marketplace for its vendors.”
The key highlights from Jumia Black Friday 2015 are listed below.
1. More than 5.3 million visits on the Jumia website and app, record-breaking 2.0 million in Nigeria.
2. Overall, 67% of all visits were made on a mobile device (mobile browser + app), 76% for Nigeria.
3. More than 2.8 millions unique visitors, of which on average 1 out of 4 was a new visitor who has never been to the Jumia website/app before.
4. Increase in sales of 900% compared to 2014, 25x the magnitude of an average day with 235k orders.
5. Jumia marketing team has reached more than 4 million customers through newsletters and 3.3 million through push notifications.
6. About 80k people have installed the Jumia app during Black Friday.
7. In Nigeria only, 400,000 people searched for “jumia”, 85,000 people searched for “black friday” and 100,000 people searched for “jumia black friday”
The strong growth in this year’s Black Friday has highlighted the potential for international brands and distributors to be successful in Africa and will no doubt lead to more of them entering the market.
Jumia build an e-commerce ecosystem that is advantageous to both consumers and brands by connecting retailers to consumers who they would typically have little access to.
In 2014, Jumia reached an all-peak in sales – a tenfold order increase compared to 2013’s Black Friday, within 24 hours and had over 1.5million online visitors with over 50% of the visitors accessing the site through a mobile device via Android or iOS.
Jumia, founded in 2012 and headquartered in Cairo, Egypt, houses a wide assortment of top-notch products at affordable prices and, according to Alexa rankings, is the most visited e-commerce website in Nigeria.
Source - Techloy
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