She promises fashion, fitness and food tips for real women in her new book, The Real Me.
And Vicky Pattison showcased a whole new sartorial style on Friday as she stepped out in a collared, colour block dress while signing copies of her tome for fans in Liverpool.
The 28-year-old former Geordie Shore star opted for a decidedly conservative blue-and-red number, with a high button-up white faux blouse neckline, finished off with a preppy red ribbon.
Covering up her hourglass figure with the knee-length dress, she added a modern touch to the school-mistress like outfit with a pretty pair of peach heels.
Wearing her newly-highlighted hair straight, in a simple centre parting, her smokey eyed makeup popped with a bold plum hue.
Fans queued around the block to make sure they got a signed copy of her self-help book, which follows her autobiography which she published last year.
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