That's what you call making a splash! Meet the Perth swimwear designer who was just a WEEK into running her own label when New York Fashion Week talent scouts came calling

When Jess Williamson (inset) was in primary school she knew she wanted to run her own business. 


In February this year she achieved that goal with her start-up fashion venture Ete Swimwear (left, right). Just one week after launching her business the 23-year-old from Perth had been invited to attend New York fashion week. She heads there this week looking to make waves in the American market with her unique range of colourful crocheted bikinis.