It was a night of music and glamour last Friday as two Afro
music crooners, Sir Shina Peters and Flavour thrilled guests inside the Zinnia
Hall of Eko Hotels and Suites, Lagos when brewing giant, Nigerian Breweries Plc
rewarded its distributors and trade partners spread across the country.
The musicians rendered their popular hit tracks while the
excited audience took to the dancing floor for more than one hour at the
ceremony compered by A list comedian, ‘Gordons’
The award ceremony
was in honour of distributors and key transporters of the company who excelled
in the course of their business partnerships with Nigerian Breweries Plc last
year.
Managing Director of Nigerian Breweries Plc, Mr. Nicolaas
Vervelde thanked the distributors for the longstanding relationship and the
value added to the business last year. He restated the commitment and sustained
support of the company in the years ahead despite the continuing challenges in
the economy.
“As partners for greatness, we need you now more than ever
before to win. The environment is more intense and the competitive landscape
continues to change every day locally and globally, “he said.
He disclosed that as the company looks forward to 2017 and
is prepared for the challenges, the years ahead will be more profitable, since
the fundamentals of the Nigerian market is very positive.
Vervelde lauded the
partners for 70 years of support and affirmed that the company looks forward to
sustaining its partnership with them in the years ahead.
Hubert Eze, the company’s Sales Director thanked the
company’s customers for the unrelenting support throughout 2016 and explained
that the annual award was conceived to be a celebration of their excellent
performance in the preceding year.
He added that despite the challenges in the
operating environment, the company did well in 2016 and achieved many
milestones as a result of the partnership with them.
He challenged the
customers to resilient as they set out to achieve their mutual business
objectives in 2017.
During the event, several awards were presented to winners
including the CFAO Award for Non-alcohol Distributors; Growth Award and Isuzu
Direct Depletion to Road Award. Others were Regional Key Transporters Award;
Brand Champions; National Key Transporter; Regional Champions and National
Champions.
In the climax of the
event, last year’s winner, Ken Maduakor Group Limited from Nnewi in Onitsha
marketing zone beat two others to emerge National Champion and the company’s
best distributor for 2016.
Nathan Ofoma and Sons Limited, Nkpor, Anambra State came
second and beat Ifeoma Chukwuka Nigeria Limited, the winner in 2013 and 2014,
to the third position
Maduakor who set an African record last year by selling more
than five million cases of beer in 2015, broke his own record by selling more
than six million cases in 2016. He thanked the company for the gesture and
advised that the momentum be sustained so that the company and its partners
will remain on top.
For their efforts, Maduakor got a ten-pallet Isuzu Truck and
an award trophy while Nathan Ofoma and Ifeoma Chukwuka each got a six-pallet
Isuzu NMR and an award trophy.
Ancaps Global Investment Limited from Kaduna won the
National Key Transporter Award and got a plaque, an award trophy and a
Mitsubishi L200 double cabin 4x4 DC Van.
Pauline Chimex who won the raffle draw
for the night got a Mitsubishi L200 Van.
Nigeria Breweries Plc, the pioneer and largest brewing
company in Nigeria was incorporated in 1946 and marked its 70th anniversary on
November 16, 2016.
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