Kim Kardashian goes casual in white top and jeans as she kicks off children's charity campaign in LA

Kim Kardashian West joined Children's Hospital Los Angeles (CHLA) to kick off its 2nd Annual Make March Matter™ fundraising campaign on Wednesday.

The Keeping Up With the Kardashians star was accompanied by Grace Rose, 14, and Saylor Pierson, 6, who are both former patients of the hospital.

The 36-year-old reality star rang a ceremonial bell with the two young ladies to officially launch the month-long campaign. 

The kick-off event, entitled Mega Miracle Day, featured remarks from Kardashian West about her support for CHLA and why she holds the non-profit close to her heart.

She passed on her usual glam looks and instead dressed for comfort in a white top and ripped jeans for the charity event. 

In her remarks, the mogul mentioned that she has had friends whose babies have spent time at the hospital.

She also said that she and her famous family love visiting the Children's Hospital to bring a smile to the faces of young patients and their families.