Promasidor Nigeria Limited, makers of highly nutritious
and fortified Cowbell and Loya Milk, has felicitated with Muslims in the
country as the holy month of Ramadan gradually comes to an end.
Ramadan is the month in the
Islamic calendar (Hijrah) and it is obligatory for Muslims to fast during this
period as this is considered the fourth pillar of Islam.
Abiodun Ayodeji, Promasidor’s
Category Manager - Dairy, acknowledged that Ramadan is a period when Muslims
abstain from food and drink from dawn to dusk and therefore prayed for Allah’s
bountiful blessings and rewards on their lives for this sacred obligation.
He affirmed that the company is
particularly delighted that many of the faithful have taken Cowbell and Loya
Milk as their main source of nutrition and refreshment in this period of
penitence and self-denial.
This, according to him, has
validated Promasidor’s commitment to quality and standard in its service to
Nigerians.
“Cowbell Milk dissolves easily in
either hot or cold water and can complement your beverages and cereals. It is
fortified with Vitarich& Vitamin B9, our proprietary blend of vitamins and
minerals for strong body and sharp brain,” he explained.
Abiodun maintained that Promasidor’s
milk products remain “a perfect blend for this season of purity and
self-discovery because Cowbell Instant-filled milk powder is a delicious way to
provide the necessary nutrition required for a healthy lifestyle.”
Loya Milk is a premium full-cream
powder product. In addition to other vitamin & minerals, it contains 50%
more calcium which is good for strong bones, tougher teeth and healthy heart.
Nutritionists have also asserted
that the Cowbell’s seven flavoured milks (Four: Chocolate, Coffee, Strawberry
and Sweet Milk) provide a delicious anytime drink that offers more than 15 per
cent of an adult or child over four recommended daily allowance (RDA) of
vitamins A, B1, B2, B3, B5, B6, B12 and iron as well as contributing to C, D,
E, K, calcium and phosphorous requirements.
They stated that Cowbell milk has
cut a trajectory across the Nigerian milk market since it came to Nigeria in
1993.
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