As Rochelle Humes showcased her natural curls on Thursday as she hosted her fashion segment on This Morning.
The brunette recently revealed that she has started a personal campaign #curlslikeus on Instagram to encourage women with curly hair to embrace their ringlets.
This came after the singer turned radio presenter, 28, was told by her daughter, Alaia-Mai, 4, that she 'doesn't like her curly hair'.
Showcasing her natural curls on the popular daytime TV programme with Holly and Phil the mother-of-two was glowing as she worked the camera.
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