NBA player Lebron James charges 1,000 dollars to tweet your product

According to Opendorse - a company that 'specializes in executing and monetizing digital and social media campaigns for athletes, NBA player Lebron James, who has about 23 million followers on twitter, makes about $140k or $1k per character for each sponsored tweet.  He has the highest media value of any U.S. athlete. According to Opendorse, among the top five highest-paid athletes for sponsored tweets are; 1.Kevin Durant ($66,553), 2.Kobe Bryant ($42,389), 3. Floyd Mayweather ($34,924) 5. Dwight Howard ($34,290)