The long school holidays will normally put many parents in a
quandary: how to keep the kids entertained in order to make the extended break
from school engaging in a cost-effective manner. For people looking for quality
entertainment, content all on one easy-to-access and affordable platform, DStv
seems to be stepping into the gap with the announcement that BoxOffice, which
used to sit exclusively in the Premium Bouquet, is now available on the Compact
bouquet. This is in addition to the several changes that have been made to the
Compact bouquet, which was recently re-launched by MultiChoice. With channels
such as M-City, AfricaMagic, Urban, AfricaMagic Igbo, AfricaMagic Epic, Eva,
Zee World, Trace, SS9, Studio Universal HD, Ebony Life, Telemundo, Arise News,
CNN, Nat Geo Wild, E!, among others, the bouquet is truly a compact of rich
infotainment content. And the great news is that all of this comes at a monthly
“simply perfect price” of N6, 000!. The value, however, is far beyond the
monthly subscription. The Marketing Manager, DStv, Chioma Afe said MultiChoice
continuously evaluates the market and the peculiar needs of its subscribers and
potential subscribers. The results from such evaluations arm the pay TV service
provider with the insight to offer products and services that meet the peculiar
needs of each customer. “The revamped Compact bouquet is packed full of
entertainment content particularly targeting subscribers who desire to have the
best of entertainment from across the globe.” Recognising the need to segment
its offerings as not all of its subscribers require the full bouquet of
programming that is available on the Premium subscription, Afe said that the
Compact bouquet would meet the need of DStv subscribers whose major desire is
great entertainment. “The addition of BoxOffice is a clear indication of the
totality of the entertainment package that Compact offers our subscribers,” she
added. BoxOffice, described as the “game changer” in the entertainment
industry, is a service that allows subscribers rent movies for a period of time
and watch in the comfort of their homes. The service is now available to
Compact subscribers who will have the luxury of 20 new movies pre-loaded onto
their decoders that they can simply make a selection from, pay and then proceed
to enjoy the show on offer. It is as simple and straightforward as outlined. No
longer will subscribers have to wait for new releases to be screened at
cinemas, or many months for the movies to be released on DVDs as BoxOffice by
DStv offers the same service and its right in your living room. General
Manager, Marketing for MultiChoice Nigeria, Martin Mabutho, said that BoxOffice
is poised to change how movies are watched. “What it does is it allows you to
rent movies from the comfort of your lounge. You click, pay and watch.
What that means is that we are going to shorten the window that it takes for
you to get Nollywood movies because we are not only bringing you the best
blockbusters or new releases from Hollywood, but we have the best content from
Nollywood as well, never seen before movies.” Once a subscriber successfully
completes payment for a movie, it will be available for 48 hours, a window in
which the movie could be viewed several times. Thinking of returning to the
cinema because you did not see or catch the particular details of a new movie,
which is yet to be available on DVD? Worry not, as the movie, as far as it is
available in the subscriber’s rental window, could be viewed many times with
the Explora decoder. You could rewind, pause, fast-forward, and lots of other
possibilities with the movie. Although BoxOffice is not meant to replace the
cinema as there is a compelling case for people who want to go out to catch fun
that only a cinema setting could offer, BoxOffice, however, offers its own
unique features and empowers the consumer much more than the cinema setting
does. Combining the Compact bouquet and the Explora decoder, which is the
trendiest and most powerful decoder in the market, avails the subscriber so
much more. The Explora has a 2 terrabytes memory capacity, which can store over
200 hours of content. What this implies is that the entire season of those
great series such as Game of Thrones, Vikings, and other fantastic series,
could be stored for future viewing. Other benefits of the Explora decoder
include advanced content discovery with search results across eight-day TV
Guide, Playlist and Catch Up; search system that gives subscribers the
capability of searching for movies currently running and upcoming, live sport for
the next 24 hours, theme, key words, among many other unique features which
previous decoders do not have. Although the Compact bouquet also runs perfectly
with other DStv decoders, a combination of the Explora and Compact bouquet
gives the subscriber value far beyond the monthly subscription, said Afe. And
there is something for everybody. With the line-up of the AfricaMagic channels
and Telemundo, it is non-stop entertainment, while channels such as Nat Geo
Wild among several others sit well with viewers who crave the wild life but do
not yet have the time to go on vacation to a safari or park. For sports, the
SS9 channel headlines the sports offering and the availability of leading news
channel, CNN on Compact makes the offer even more compelling. Fashion and music
lovers will find Trace and E! channels offering the latest news and music
videos of goings on in the industry. “There is something for everybody despite
the strong entertainment focus of the Compact platform,” said Afe. The access
fee has been set in such a way that it will not constitute a barrier to most
subscribers or potential subscribers, she added.
Source -
Thisday.
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