Television host, comedian, producer, writer, and wife among many other titles, is adding business entrepreneur to the long list of things she is already involved with, with the launch of her new e-commerce lifestyle site. The collection, ED, to be sold on the site, offers women’s apparel, home goods, and accessories. The talk show queen will be spearheading the design and construction of the concept, that will be highly reflective of her personality and has been named after Portia de Rossi’s, her wife. According to her,
“I set out to fill a void in the marketplace of high quality, comfortable yet chic and easy-to-wear pieces with impeccable detailing. That’s what makes it so special and why I’m so thrilled that with my ED line, everyone can finally have a piece of me.”
Many elements of Ellen’s personal style and image are infused into products, from her signature tailored button-down aesthetic to totes emblazoned with positive messages she promotes. The home collection is also inspired by Ellen’s ever-growing passion for collecting antiques and art. The star is hoping to grow the lifestyle platform in the future.
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