Average bra size rises from 36C to 36DD in Britain

Britain's average bra size has risen from a 36C to a more voluptuous 36DD, with women in the North West of England boasting the biggest bust.

The Great British Bra Survey, which polled 2,000 women aged between 16 and 75, suggested that size differed depending on where where you lived and even which month your birthday was. 

Women in Cheshire, Manchester and Lancashire have the largest assets, an average DD, while ladies from the North East, including Durham and Newcastle, average a B cup.