Watching videos on YouTube can at times be a harrowing experience. A 3-minute video can take one ages to watch if the Internet is really poor.
Much of the countries in sub-Saharan Africa have rapidly adopted smartphones but access to high-speed, affordable data remains a daunting challenge.
It is in view of this fact that YouTube took it upon itself to find ways of lessening the demands of speed and data for people using its products in places where there are challenges to access.
YouTube’s hard work has yielded fruit and today, its users in Nigeria, Ghana, Kenya and South Africa can now enjoy offline video playback.
This feature allows users to save many videos offline in the YouTube mobile app to watch later during periods of low or no Internet connectivity.
For videos where feature is available, users can choose to save the video for offline viewing by tapping on the offline icon. Once saved offline, videos can be played without an Internet connection for up to 48 hours, thereby allowing users enjoy them without worrying about slow connections (music videos excluded).
YouTube users in these countries will be able to save and watch videos such as movies, local comedy and unboxings, helping them move past the challenges of data connection, speed and cost to enjoy a smooth, buffer-free version of their favorite content.
YouTube isn’t stopping with the offline playback feature as it is currently working on more ways to make video content more affordable and accessible to its growing base of mobile users in Africa.
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