WeChat, a leading social communication platform has announced a unique partnership with two Nigerian startups to help them grow and gain access to its fast-growing audience.
Through the partnership, the startups – Pass.ng and Traclist, will offer various discounts to customers/users who use its services on WeChat.
Traclist, an online fashion marketplace, will provide a more personalized and customized user experience and also give up to 10% discount to users that buy through its official account on WeChat on their first order.
For Pass.ng, an examination preparatory and testing platform, it will offer one month free subscription for users that subscribe via its official account on WeChat during the period of this partnership.
At a press briefing in Lagos, Regional Manager for West Africa, Mr Idemudia Dima-Okojie said, “With the launch of these services, WeChat is creating a vibrant ecosystem with different services that are of value for WeChat users,”
He added, “While messaging is at the heart of WeChat, we are creating a platform that goes beyond simply instant messaging, a platform that provides a set of functionality ranging from service delivery and transactions, product discovery, customer relationship management, e-commerce, media distribution and much more.”
In the coming weeks, WeChat will be launching two exclusive offers which it claims will take the Nigerian startup story to the next level.
Traclist and Pass.ng were among the 10 startups that were chosen during the WeChat AfricaBeta Ideathon which took place in October 2015 in partnership with TechCabal, a Nigerian technology blog.
Image Credit: Moji Delano
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