The other caters for ladies on a budget who would jump at the chance to bag a £10 bargain frock. The clientele may be worlds apart but the respective shop owners are in fact sisters - Victoria Beckham and her younger sibling Louise Adams.
The former Spice Girl turned award-winning fashion designer runs a multimillion-pound global empire with a flagship store in the heart of Mayfair. Meanwhile Miss Adams, 39, has rather a lot of catching up to do.
She has recently opened a small boutique called Hidden Closet down an alleyway in Hoddesdon, Hertfordshire. Clothes start at just a few pounds and range up to around £60. A small rack is currently selling clothes marked down by 70 per cent.
Mrs Beckham wouldn't allow anything as vulgar as a sale rail in her 6,000sq ft minimalist store, designed by renowned architect Farshid Moussavi.
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