Their clean-cut, girls-next-door image has won them legions of fans (239,000 followers and counting on the photo-sharing website Instagram), who hang on their every word. But though they portray themselves as experts in the world of healthy eating, Jasmine and Melissa Hemsley are nothing of the sort.
Just six years ago, they were working in very different careers - Jasmine as a model, Melissa in marketing - and they have no formal qualifications in diet, nutrition or cookery. Instead, their good looks, privileged upbringing and connections have helped launch them into the spotlight, building a lucrative business out of their food evangelism. But experts have warned that the sisters' faddy food advice is not only unfounded - it may actually be dangerous.
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