BULK SMS

05 September, 2016

High fashion hits the High Street: John Lewis is now seriously stylish thanks to its new range


This week, John Lewis' latest label, Modern Rarity, launches in all of its stores. It's a drapey, but feminine, collection with a sophisticated aura. 


The weight of the fabric and knit-wear - some of it cashmere - has been thought through to work with the reality of the British weather. Close inspection of the dresses reveals that shape is created with artful placement of elasticated gathers, rather than restricting zips and darts.

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