How stores are trying to make you buy a new bra EVERY season - but the new fashionable shapes and styles mean many women struggle to find one that fits

Retailers are trying to persuade us that your bra can go out of fashion and you need to buy a new one every six months. 


The women's underwear market is likely to grow by more than 16 per cent by 2020, which will make it worth almost £5 billion. Market analysis firm Mintel attributes this growth to canny marketing of new shapes and styles, and the fact that sheer blouses, plunging dresses and cut-out frocks have put your bra on show.