Responsibilities of Advertising Executives

Advertising consists of a series of marketing, promotions and public relations activities geared to reach a company’s target market and communicate the features and benefits of the company’s products or services. 

Advertising and promotional strategies aim to attract potential customers and retain current customers. According to the Bureau of Labor Statistics, employment opportunities for advertising, marketing, promotions, public relations and sales managers are expected to increase by 13 percent between 2008 and 2018.

Purpose

The overall purpose of advertising executive positions is to help companies develop profitable business opportunities and increase revenue. Advertising helps businesses grow and increase their customer base. Advertising executives may spend a great deal of time negotiating with potential clients and closing sales deals. They negotiate to sell advertising space with newspaper, magazine and website publishers, as well as television and radio broadcasting companies.

Qualifications

Many employers seek out candidates for advertising executive positions who possess a bachelor’s or master’s degree in business administration with a concentration in marketing. Some employers hire individuals with degrees in advertising or journalism. Having sales, marketing, promotions and public relations work experience is beneficial for individuals aspiring to obtain advertising executive jobs. However, some employers offer on the job training for entry level advertising executives.

Skills

The skills of an advertising executive reflect an individual’s abilities to perform the essential duties of the job. Because advertising executives handle advertising accounts, they spend a considerable amount of time securing advertising clients or partners. Advertising executives possess the abilities to prioritize work, meet deadlines and produce efficient results. Having detail-oriented and communication skills are important for advertising executives, as well as demonstrating customer service and sales skills.

Duties

Advertising executives may work with sales supervisors and marketing directors who implement advertising strategies and promotional campaigns. Advertising executives develop sales leads to attract potential clients. They are often required to meet sales quotas, which may require them to work past the typical 40 hour a week work schedule. They also handle advertising accounts and keep track of sales records.

Employment

According to the Bureau of Labor Statistics, advertising and promotions managers held 44,600 jobs in 2008. The median annual wages for advertising and promotions managers were $80,220 in 2008.