So that's why Primark is dubbed 'Primarni': As the bargain brand gets Vogue's seal of approval, can YOU tell their clothes from top designer labels costing hundreds more?

The UK high street clothes chain normally targets budget-conscious shoppers. But now Primark is showcasing its festive party gear to a decidedly upmarket consumer. 


While the fashion brand did pay for the coverage in Vogue's coveted December edition, the magazine allowed it to be an official Vogue promotion, thereby giving it a seal of approval.