Airtel Nigeria on
Tuesday announced the launch of the fourth edition of its Red Hot Promo, an
annual reward initiative and one of Nigeria’s biggest and most credible
consumer promotion platforms, designed to delight, excite and reward telecoms
consumers.
Announcing
the launch, the Telco noted that the fourth edition has been repackaged to
thrill as many customers as possible with exciting prizes up for grabs.
Airtel
said over 360,000customers will win different prizes in this year’s edition,
making it the biggest ever, since the launch of the Red Hot promo four years
ago.
The
2016 Airtel Red Hot Promo will see Airtel give away N200million in cash prizes.
Eight
lucky customers will win the weekly grand prize of N10,000,000 each while 60
Customers will become instant millionaires, winning N1,000,000 daily.
600
telecoms consumers will smile to the bank as N100, 000 daily prize winners.
Over the 60 day period, 6,000 participants will also emerge as N500 airtime
winners, bringing the total number of winners in this year’s Red Hot promo to
over 360,000.
To
participate and win in the promo, Airtel customers simply need to recharge
their lines, buy any voice or databundle or take the deal of the day by
dialling *340# to enter into the daily draw.
The
promo is point based and customers earn points based on the value of recharge
or bundle they buy.
According
to Airtel, multiple recharges earn customers more points, which in turn
increase their chances of being selected in the daily draws.
Customers
who take the deal of the day by dialling *340# also earn additional points,
which increase their chances of winning. Points represent the number of entries
a subscriber has in the promo and the more points a customer has accumulated,
the higher the chances of winning.
Participants
accumulate and keep points they earn all through the duration of the promo.
Customers’ numbers will, however, be in the draw only on the days they
recharge, buy a bundle or take the deal of the day.
Customers
can check the number of points they have accumulated in the promo by
sending‘POINTS’ as SMS to the short code,340. This SMS is zero-rated,
completely without charge.
The
promo will run till February 3rd 2016.
Commenting
on the Red Hot promo 4.0, Airtel Nigeria's Chief Commercial Officer, Ahmad
Mokhles, said: "The Red Hot Promo is designed to reward customer’s loyalty
and patronage - it is Airtel’s unique way of showing appreciation to telecoms
consumers, recognizing and rewarding them for their continuing commitment to
the Airtel brand.
We
chose this period of the year to organise this big reward initiative as it is a
befitting way to end the year on a winning and rewarding note for our esteemed
customers."
Currently
in its fourth season, the Red Hot Promo has improved the socio-economic status
of many Nigerians and assisted others to achieve their aspirations.
It
will be recalled that Red Hot Promo 3 saw 240 people winning all-expense paid
holidays to Dubai, United Arab Emirates (UAE). In Season 2, a truck driver,
Abiodun Adio, emerged the grand prize winner, smiling home with a brand new
Range Rover, while Danjuma Yakubu, a National Assembly correspondent with Radio
Nigeria’s Precious FM in Lafia, Nasarawa State won the N10 million grand prize
in Season 1.
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