Facebook is
creating an app for television set-top boxes, including Apple's Apple TV.
The
world's biggest online social network is also in discussions with media
companies to license long-form, TV-quality programming, the Wall Street Journal
reported.
An
app for set-top boxes would bring Facebook closer to live video and video
advertisements.
Getting
advertisers to buy more video ads is key to Facebook's continued revenue growth
as such ads fetch higher rates from advertisers than text or photo-based ads.
Live
video is also becoming a highly competitive feature on social platforms, with
companies competing to stream major sports events and exclusive video
components from high-profile events such as the Oscar and Grammy awards shows.
In
April, Facebook expanded its live video product, Facebook Live – a potential
threat to broadcast television, giving it prominent placement on its app and
rolling out features to make it easier for users to search and comment in
real-time.
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