Mozilla has announced that in the next few months it’ll be taking down the Tile Advertisement Experiment on Firefox browser. What this means is you would no longer see those ads that usually pop up in tiles when you launch a new tab.
The company makes clear its rationale behind the move to end the in-browser ad program saying it’s an answer to users discovery needs — contents that are simply “relevant, exciting and engaging.” And it plans to eschew the ads for such contents.
“Advertising in Firefox could be a great business, but it isn’t the right business for us at this time because we want to focus on core experiences for our users. We want to reimagine content experiences and content discovery in our products. We will do this work as a fully integrated part of the Firefox team. says Darren Herman the company’s Vice President for Content Services. “We believe that the advertising ecosystem needs to do better – we believe that our work in our advertising experiments has shown that it can be done better.”
“Mozilla will continue to explore ways to bring a better balance to the advertising ecosystem for everyone’s benefit, and to build successful products that respect user privacy and deliver experiences based upon transparency, choice and control.” He added.
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