Financial inclusion: Unity Bank targets salary earners

Unity Bank Plc says it is targeting salary earners as it steps up efforts to boost the financial inclusion drive of the Central Bank of Nigeria.

As a result, the lender said it had introduced a current account product called Unity-Max.

The product is targeted at salary earners in corporate organisations, multinational corporations, fast-moving consumer goods, Federal Government parastatals, Ministries, Departments and Agencies, and Small and Medium scale Enterprises.

According to a statement by the lender on Sunday, Unity-Max is designed to assist various categories of employees with financial planning in form of target savings, investment as well as accessing facilities at concessionary rates.

The statement said, “The product is targeted at fixed income earners, from junior staff to executives, as the account empowers them to access various forms of financing to meet needs even before the next pay-cheque.

“For medium to large organisations, Unity-Max accounts also come with a specially designed Verve debit card that can be co-branded with the corporate organisation.The cards can be designed with the identity card and passport photograph of the customer.

The Head, Corporate Communications, Unity Bank, Mr. Matthew Obiazikwor, said the product was packaged to cater for all cadres of salary earners across the various segments in the public and private sector.

Unity Bank recently relocated its head office from Abuja to Lagos to deepen its offerings for financial inclusion in the retail market.