DigitasLBi, a global marketing and technology agency, and Oracle have joined forces to introduce DigitasLBi’s OSG (Oracle Solutions Group) – a dedicated Oracle digital practice within the agency that provides a one-stop shop for creative and technology consultancy and implementation.
OSG clients can benefit from having access to the expertise of DigitasLBi, Oracle and Spindrift, DigitasLBi’s implementation experts for Oracle technology, through a single team in one of the first collaborations of its kind between leaders in cloud technology and a digital creative consultancy.
This unified approach can significantly simplify digital transformation and enable brands to create innovative, data-driven digital experiences for their customers.
“Today’s brands are challenged to identify, understand and engage with current and prospective customers through a range of platform-based digital solutions often provided by multiple vendors,” the Chief Strategy Officer, DigitasLBi, Alan Davies, said.
“OSG is launching to help clients overcome these challenges in a simpler way – by bringing together leaders in creative, digital technology and service delivery, in one team,” he added.
Built on the Oracle cloud, Davies said that DigitasLBi’s OSG was an “exceptional solution” for clients who wanted to have a single view of their customers’ digital portrait across all channels and be able to act on it.
According to him, DigitasLBi and Oracle will work together to design, develop and implement industry-focused solutions that meet the changing needs of consumers.
“OSG enables customer-centricity by joining up data, media and platform in a single agency. This is a progressive move away from the traditional CRM, Ad Tech and marketing technology delivery managed by many agencies working on different parts of the conversion funnel,” the Chief Executive Officer and Co-Founder, Spindrift, Ian Osborne, said.
“Digital innovation is in DigitasLBi’s DNA,” the Vice President of Oracle Digital in EMEA, Neil Sholay, said.
“By creating a dedicated Oracle Cloud centre-of-excellence and working together, OSG and Oracle are shaping the next generation of digital experiences,” he added.
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