Busty Jemma Lucy in eye-popping plunge dress as she parties with Charlotte Dawson at Dating Awards

She has never been afraid to show off her figure.

But Jemma Lucy left almost nothing to the imagination on Thursday night as she headed to the UK Dating Awards in London in a particularly eye-popping fashion. 

The Ex On The Beach star, 28, threatened to spill out of her incredibly plunging dress as she headed to the glitzy event at the Hac Artillery Gardens alongside pal Charlotte Dawson - leaving her entire cleavage on full display.

The reality star certainly caught the attention of all passers-by in the plunging frock, which cut daringly wide at her chest to leave her surgically-enhanced assets in full view.

Clinging to her top section, the thick straps of the dress then stretched tightly across her shoulders, giving her ample chest even more of a lift.

Perhaps opting for a demure look elsewhere due to the outfit's exposing front, the dress then extended into a maxi skirt - hugging her slim frame with its shiny lycra material.