With her penchant for scantily clad selfies, she's the perfect person to front an underwear range.
And it seems Kylie Jenner has decided she's going to be the first to cash in - using a series of Instagrams to promote the launch of a mystery new online store.
Posting a series of sultry images of her in her smalls, the younger sister of Kim Kardashian linked each shot to a new website - KylieJennerShop.com.
The mystery shop seems likely to be selling underwear - with each image showing the 19-year-old in a state of undress.
In one black and white picture, she grabs her own breasts. Another shows her wearing stockings and a robe, reclining listlessly against her sofa while smoking.
The underwear is sheer, exposing the teen's figure.
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