Molped Brand Ambassador, Chidinma
Ekile headlined the activities marking the 2019 World Friendship Day came on
Saturday with the launching of ‘Mo Girls’, a party of 40 beautiful girls, by
MOLPED Sanitary Pads, the flagship brand from Hayat Kimya Nigeria Limited.
The 28 year old Ekile popularly
known by her stage name Chidinma, is a Nigerian singer and songwriter, who in
2010, rose to stardom after winning the third season of Project Fame West
Africa
Following the release of the music video for
her "Emi Ni Baller" single, she became the first female musician to
peak at number one on the MTV Base Official Naija Top 10 chart in 2011.
The ‘Mo Girls’ Hangout which took
place inside the cozy ambience of the Tea Room in Lekki- Lagos also had in
attendance, Health Care Specialists who addressed the ‘girls’ on key issues
about life and living.
The idea is to have a group of
girls who will have each other’s backs and basically driving the ideals of
friendship.
Also speaking at the occasion, a
general health specialist, Dr Doyin Olaosibikan highlighted the health benefits
of the sanitary pads mostly especially in the area of absorbing flow during
lady period no matter how heavy it is.
According to her, since the MOLPED pad is made
with hundred percent cotton, it is breathable which allow air to circulate to
the affected areas there by preventing bacteria from being harmful to the
users.
Recently, Molped started its
digital pages across the social media to reinforce its unique selling points as
well as its brand personality. The brand personality is coiled around ‘Best
Friends’ and aimed at growing a community of ladies online called Mo’girls who will drive the best friend narrative.
The MOLPED, according to Onyinyechi
Nwosu, Molped’s Brand Manager (Sanitary Pad Category) offers every lady the
solution to irritation and roughness, because the range is produced with Nylon
free materials and has a breathable back sheet, thus eliminating the burning
sensation while in use and additionally providing comforting cottony feel.
According to her, companion and
friendship are the two key words that best describe MOLPED with its audience
which are lady’s as all the attributes of a true friend is personified by the brand
In her words: “the launch of this hangout
today is the focal point and the beginning for the brand and the lady’s to
synergies to form that much needed bond which is friendship and companion which
is the connecting point.”
MOLPED Sanitary Pads was launched
into the Nigerian market in April 2019, changing the narrative of the feminine
care category in Nigeria.
Since then, it has enjoyed growing
presence in Traditional & Modern Trade channels. To further hasten this,
the brand deployed a team of all girls “MOLPED Auxiliary squad” aimed at
educating retailers on brands USP while leaving samples behind for the
retailers to share the shoppers.
The World Friendship day is a day
to celebrate the beautiful bond of friendship that not necessarily be connected
by blood, but is so precious.
The first World Friendship Day was
proposed for 30 July 1958 by the World Friendship Crusade, an international
civil organization that campaigns to foster a culture of peace through
friendship In 2011, the 30th July was declared as the International Day of
Friendship by the General Assembly of United Nations.
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