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18 January, 2016

Pampers Baby-Dry Aids Growth, Says Paediatrician


Getting enough sleep is important to any baby for many reasons, such as restoring energy, to building brain connections, Pampers Paediatrician and Fellow, European Society of Paediatric Endocrinologists, Dr Ronke Akinola, has said
She spoke at the unveiling of Pampers ‘#MomsKnowBest’ campaign in Lagos.
She said growth hormones are usually released throughout the day, but for kids the intense period of release is shortly after the beginning of deep sleep.
“Wet babies do not sleep soundly, especially for those on napkin clothes, fake or substandard diapers. Pampers Baby-Dry guarantees a dry night, even when wet because of the gel that absorbs the urine and this will ensure your baby sleeps for a longer period with the resultant effect of aiding babies’ development,” she said.
Akinola said the stretchy sides which expand and relax with the baby’s tummy prevent leakages and keeps the baby comfortable all night. I commended Procter & Gamble (P&G) for improving on its Pampers Baby-Dry Diaper. It would significantly aid the general well-being and development of babies.
Tiwa Savage, the popular R and B music star and face of the campaign, attested to Pampers’ advantage at the event. She said the diaper keeps her baby dry throughout the night and he wakes up full of strength.
She said: “When I was in the UK, I used Pampers for my baby and when we returned to Nigeria, I decided to try the Nigeria Pampers out of many other diapers available in the market. My experience was just as great as with the one I used in the UK. It keeps my baby dry throughout the night and he wakes up in the morning full of strength and I have come to trust it.”
Speaking on the “#MomsKnowBest” campaign, P&G’s Brand Marketing Director, Ehis Enekabor said the campaign is about encouraging moms to discuss what is best for their babies and share useful tips with one another , because the everyday decisions moms make about their babies, plays a role in their overall healthy development and the campaign also aims at encouraging moms to try out Pampers Baby-Dry diaper which has been improved to cater for superior dryness and protection.
  1. “Moms always know what is best for their baby that is why we want them to try out our diaper. One Pampers diaper is guaranteed to keep your baby dry throughout the night,” she said.

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