BergeR Paints Nigeria Plc is outsourcing its depots and launching a franchisee scheme to ensure more availability of its products and to drive growth in the years ahead.
Under the plan, Berger Paints will outsource its 17 depots nationwide. It will later complement this initial stage with appointment of franchisees in other locations in the country where Berger Paints has minimal presence and visibility.
Managing Director, Berger Paints Nigeria Plc, Mr Peter Folikwe, said the plans were part of renewed efforts to reduce huge cost of operations and boost shareholder value.
According to him, the strategy, aimed at enhancing accessibility, visibility and availability of the company’s products, is expected to boost earnings and strengthen its competitive edge.
He explained that the strategic move was designed to improve the company’s operational efficiency and ensure strong and sustainable growth of both the top and bottom line.
“These steps taken by the board and management will enhance proximity of our products to our customers and ensure the availability of genuine Berger Paints products all over the country”, Folikwe said.
He pointed out that the expansion scheme by the company has seen the deployment of existing and newly recruited employees to cover its front and back end operations.
Folikwe advised existing and aspiring entrepreneurs to key into this scheme which promises to be a rewarding one as testified to by those who have become Berger Paints outsourced depot operators, distributors and dealers.
He encouraged existing and potential customers of the company not to use inferior paint products, because these do not only have severe mid to long term financial implications, but also constitute health hazards.
THE NATION NEWSPAPER
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